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News May 14

Signifly accelerates international growth with senior London hire

Big moves in London, as we welcome Jonathan Goldmacher as Managing Director of our London studio.

Idea May 05

Loyalty isn’t about transactions, but relationships – real human ones.

Points. Cashback. Spend thresholds. The loyalty mechanics most ecommerce brands rely on are the exact ones their best customers are quietly ignoring. There's a better model — and the brands getting it right don't call it a programme at all.