Bloddonorerne
Recruiting blood donors online
Client: BlodDonorer Danmark
Key Focus: Digital prototype
Timespan: '18
BlodDonors Denmark had the ambition to take a more digital approach to recruit new donors and help existing ones keep track of their appointments. This meant redesigning their user sign-up flow and creating videos to explain the benefits of a digital-first approach to donation.
The new app created a comprehensive overview for both donors and nurses. Not only could it keep track of previous appointments, book new ones, and find hospitals – but it could also send out emergency notifications when certain blood types were needed, creating a more effective system for vital blood donation.
Kudos to
Client Lead / Michael Valentin
Lead Strategist / Sara Friis Bache
Lead Design / Søren Schrøder
Motion Designer / Trine Rønsholdt
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Digitaliseringsstyrelsen
One card less
Client: Digitaliseringsstyrelsen
Partnership Lead: Alexander Spliid
Key Focus: App Design
Designing an app that is accessible, intuitive and familiar to all segments of the Danish population is no easy task, but with an established relic like the Danish Health Card (Sygesikringsbeviset), that was non-the-less the job ahead.
Through extensive user testing the final design system was based on three core insights: Make it familiar, make it simple, make it easy to use. Today the (digital) yellow card is an incremental part of the Danish Health System with +2,1 mio. downloads. It allows residents to automatically update their personal health information, change doctors and easily access the Health Cards of their children. A strong example of how human-centred design can improve life for the better.