Work overview

Blurry

Your music matters

Phone showing the website

Client: Blurry / Snafu:Records

Key Focus: Digital product MVP Build

Timespan: '20 - '21

The Swedish record label, SNAFU, had identified that many musicians today have folders stacked with unfinished beats. Too much great music with potential left to collect dust. To break through the noise and help musicians collaborate on unfinished projects, SNAFU developed a platform that lets users connect based on their music rather than fame or streams. Leveling out the playing field between established and upcoming artists.

3 months

From idea to launched MVP

12 mio. EUR

Secured in funding

Image with the Blurry logo in white
Image with the Blurry logo icons
Gif with Blurry typefaces
Image with text saying Your Music Matters
Image of phones with the Blurry platform
Image of song playing
Image of song playing on phone
Image of phone with lyrics
Image of guitarist with blurred face
Image of Blurry platform on desktop
Image of phone showing music recommendation
Image of Blurry platform light version
Image of Blurry platform dark version
Image of Blurry platform profile page
Image of Blurry platform logos
Image of producer with blurred out face
Image of Blurry posters with brand statements
Closeup image of tote bag
Image of Tote bag with Blurry logo
Closeup image of Blurry hat
Image of Blurry hat
Image of billboard that says your music matters

Kudos to

Lead Strategist / Mads Lindum

Lead Designer / Martin Balle

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