Nørrebro Gymnasium
A world of difference
Client: Nørrebro Gymnasium
Key Focus: Rebrand
Timespan: '20
Nørrebro Gymnasium, formerly known as Akademisk Studenterkursus, is a gymnasium in the heart of Nørrebro. The school had long struggled to find a distinctive voice in the competition for students and was frequently subject to the negative press that distorted the image of traditionally multicultural schools.
Instead of shying away from the diversity of thought and experience, Nørrebro Gymnasium embraced the title – showing that it was a place with room for everyone. Their new name, tagline, visual identity, and website were rooted in this belief and gave the institution a refreshed look that reflected its sense of place.
All on board
Workshops with teachers allowed us to find the common themes and align administration efforts
Spotlighting multiculturalism
Multiculturalism came to the forefront, flipping the outdated perspective of diverse spaces
Total rebrand
New name, tagline, visual identity, and website gave the institution a refreshed look that reflected its sense of place
Related work
CEC
Serious, doesn’t need to be scary
Client: CEC
Partnership Lead: Kathrine Elvira Boysen
Key Focus: Creative campaign
Let’s face it, widespread issues such as environmental degradation can seem daunting to say the least. Just hearing the words “global warming” is enough to make the strongest of us feel completely powerless and overwhelmed, so how does a government organization such as the Commission for Environmental Cooperation (CEC) go about discussing such delicate subjects?
The CEC wanted to take a new approach to creating informative and captivating campaigns, and that's where Signifly stepped in. Based on the strategic insight that consumers were looking for a more consumable form of information when it came to serious topics like environmental degradation, the CEC partnered with Signifly to create a one-of-a-kind digital campaign focused on the dangers of marine litter. Built using the art of storytelling and animation, the campaign allowed people from all walks of life to engage in the battle against marine litter through interactive experiences found on their website. Additionally, equipped with a new toolkit of digital marketing materials and outdoor adverts, the CEC was able to effectively turn views into website traffic further bolstering the campaign's ability to reach larger audiences.