OLALA!
A hunger for more
Client: OLALA!
Key Focus: Web design, development, and copywriting
Timespan: March - May 2023
OLALA! is pioneering a new food category, developing mouthwatering fish alternatives that pack all of the taste, without any of the fishiness. Products for vegetarians, pescatarians, and carnivores alike – OLALA! focuses on delivering flavors for all foodies, and loaded with heart-healthy nutritional value similar to fish.
In launching their new brand, OLALA! needed a fresh, flexible, and vibrant new website to help unfold their brand story. The result is an enticing showcase of their signature products – featuring new lifestyle photography, a quirky tone of voice, and a simple, scalable platform launched in two languages.
Explore the new website at https://www.olalafoods.fr/
Kudos to
Project Manager / Sixten Fischer
Lead Designer / Caroline Vestergaard Reiter
Copywriter / Gabby Olivas
Photographer / Victor Feillant
French Copywriter / Agathe Merciol
Related work
Nutramino
Fuel meets focus
Client: Nutramino
Partnership Lead: Mathilde Ive
Key Focus: Content, brand update, 3D video content
Nutramino has been a pioneer in Nordic sports nutrition since 2002. But as the category evolved, the brand needed a sharper positioning to regain momentum and connect more clearly with today’s consumers. A new creative platform helped translate a newly defined strategy into marketing that could resonate across the Nordic markets.
The biggest opportunity isn’t the ultra-marathoners or the bodybuilders. It’s the in-betweeners: the run club regulars, the padel enthusiasts, the “athlete in your office”. Nutramino now sits right in that sweet spot, brought to life through the campaign platform *Power Your Now*. Energetic language and relatable visuals make it feel athletic yet accessible - aspirational without being intimidating.
From refined brand guidelines and product presentation principles to a full-scale campaign rollout, the new positioning was activated across every touchpoint. A dynamic photoshoot, bold outdoor assets, and a sensorial 3D product film work together to give Nutramino a more contemporary presence — built to resonate with a new generation of everyday athletes.