Rennsport 911
Redefine Your Drive
Client: Rennsport 911
Key Focus: Branding, Website, Content, Growth
Timespan: June - September '24
Located in the heart of the Cotswolds, Rennsport specialises in sourcing and creating some of the world's most sought-after Porsche 911 Restomods, putting the customer at the centre of the design process. Despite having a full order book, Rennsport faced stagnating growth and wanted to maintain their craftsmanship quality while steadily increasing demand.
It became our job to reflect Rennsport’s incredible in-person user experience virtually, both through an elevation of their branding across all touchpoints, and through their sleek new website. The result was a refreshed brand that finally felt worthy of the impressive builds it represented.
The Perfect Blend of Britain and Germany
At the heart of Rennsport’s brand refresh is its striking new logo—an emblem that nods to the past while looking toward the future. Inspired by the expressive typography of the 80s and 90s and Porsche’s iconic design, the logo brings energy and boldness to the forefront while maintaining the elegance and precision central to Rennsport’s identity.
Refinement at Every Touchpoint
From brochures to car liveries to event builds, the rebrand shows up with polish and precision. A sharper logo brings their bespoke builds to life visually, while the updated tone of voice elevates every message.
Just like each Rennsport creation, the new website is built with intention—mirroring the brand’s craftsmanship and making luxury feel both exclusive and within reach.
Launched Like Lightning
The rebrand hit the road at full speed with the launch of Car 150 at Goodwood Revival—alongside George Williams and Not This Limited.
One reel clocked over 760k organic views, driving 4,000+ new followers in just a month.
Now, we’re in the driver’s seat with Rennsport, continuing to build momentum and boost brand impact.
Kudos to
Innovation Lead / Dženita Džindo
Client Lead / Jamie Vaughan
Developer / James Chu
Designer / Christopher Ashton
Designer / Alexander Spliid
Designer / Lukas Jurcik
Strategist / Kathrine Elvira Boysen
Junior Strategist / Ellie Valentine
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