Trofæjagt

Mobile game for Universe Science Park

Client: Universe

Key Focus: App design & UX

Timespan: 2018

Universe (formerly Danfoss Universe) is an educational amusement park with fun and engaging activities for children. Together with Universe we created the mobile game Trofæjagten, which made a competitive game out of the various amusements around the park.   In the game, participants find secret codes around the park and unlock trophies and prizes. The game has turned out a huge success with over 8.500 children and young adults participating in the first year.

8.500

Players (1st year)

200%

ROI (First year)

+60%

More followers on SoMe after the launch of Trofæjagten

70.000

Trophies found

+1.000

User generated posts on facebook, Instagram and YouTube

Yay!

The game helped secure the best visitor-numbers in 10 years.

Establishing a visual universe and logo for the game that sparks excitement and adds a bit of magic.

The hidden badges were designed and manufactured as physical emblems scattered around the park

The core idea behind the app was to get kids to see more of the park. While the game is played on phones, the codes are found around the park and nudge kids to move and play more.

The game mechanics are simple. Locate a code in the park - Enter the code, and win a trophy. The player with the most trophies collected during the day takes home the prize.

The visual universe was applied throughout the game to create an immersive experience in the magical steam-punk-science-inspired aesthetics.

Along with the UX and UI we also designed every trophy that could be won in the app.

The game has been a huge success for Universe Science Park. Not only a fun way to experience the park, but also a great way to get more returning customers. 5 years into the game is still played passionately by many guests.

Kudos to

Design Lead / Alexander Spliid

Design / Trine Rønsholdt

Design / Kristoffer Balzer Nielsen

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