Opinion
30.09.24
Is the MVP mindset hurting the user experience?
By Gijs Millenaar,
Senior Strategist
The MVP concept has shifted from innovation to a cost-cutting excuse. Instead of winning hearts and market share, MVPs often fall short, delivering subpar experiences. Gijs Millenaar, Senior Strategist at Signifly, challenges the common practice of launching “Minimum Viable Products” in his opinion piece for Danish tech media, ITWatch.
Read full article
What's poppin'
Latest news
News Jun 29
Signifly CPH strengthens the commercial efforts with new hire
We're strengthening the studio where it all started. Industry veteran Christian Steen Jensen joins Signifly Copenhagen as Commercial Director.
News May 14
Signifly accelerates international growth with senior London hire
Big moves in London, as we welcome Jonathan Goldmacher as Managing Director of our London studio.
Idea May 05
Loyalty isn’t about transactions, but relationships – real human ones.
Points. Cashback. Spend thresholds. The loyalty mechanics most ecommerce brands rely on are the exact ones their best customers are quietly ignoring. There's a better model — and the brands getting it right don't call it a programme at all.