GE Arize
Aspire for a brighter future
Client: GE Arize
Key Focus: Branding
Timespan: Jan '20 - Jan '21
Arize is the definition of world class LED lighting for dedicated growers who want to increase their yield and reduce their carbon footprint, without compromising on reliability.
With a new brand position and identity the green frontrunner wanted to empower more growers to explore alternative means to farming and brigthen the lives of plants as well as the planet.
What feels familiar instills trust and a consistent design system ensures a perfect level of authority.
What feels familiar instills trust and a consistent design system ensures a perfect level of authority.
Kudos to
Project Manager / Hedvig Aanesen
Lead Design / Morten Poul Jensen
Development / Matthias Larsen
Illustration / Trine Rønsholdt