MarketWire
Rebranding financial news
Client: Ritzau Finans
Key Focus: Name & Brand
Timespan: '22
Ritzau Finans, a news agency, needed a new name and identity, without compromising its core values and the credibility that characterizes the agency today. To find a name that resonated with the company's history and area of expertise, the news agency took inspiration from when news agencies would send out syndicated news copy to subscribers by wire transmission.
The name, MarketWire, emerged, and was accompanied by a fresh and modern visual ID and an upgraded website.
Kudos to
Client lead / Hans Theisen
Lead strategist / Mads Lindum
Lead designer / Kristoffer Balzer Nielsen
Related work
Electric Mind
Grounded in Excellence, Engineering the Future
Client: Electric Mind
Partnership Lead: Nicklas Rønning
Key Focus: Brand, Website
When a respected engineering consultancy like Intelliware chose to step boldly into the world of AI and emerging technologies, their brand struggled to keep pace. The company had a long-standing reputation for precision and reliability, yet the identity anchoring that reputation no longer reflected the future they were preparing to lead. What began as an engineering powerhouse needed to evolve into something more ambitious: a brand that could hold its ground in the fast-moving AI landscape without losing the depth and dependability that defined its heritage.
The transformation from Intelliware to Electric Mind became exactly that evolution - a shift from a dependable suit to a high-voltage spark. The outcome was a brand that honours where they come from while embracing where they are heading, recognised today not only for the solutions they build but for the intelligence and imagination powering them.