Nautix
Saving lives on tankers around the world
Client: Nautix Technologies
Key Focus: Getting a promising startup a go-to-market ready product
Timespan: 2018 -
Nautix is a funded start-up looking to make ship operations easier and safer. They came to us with a possibly revolutionary idea and sought guidance to make it tangible for stakeholders. We started by creating a visual identity aimed at combining the vast world of seafaring with cutting-edge technology. Once that was in place, we helped them with designing the actual product, a ship operations planning tool, with an MVP being presented for the potential client while the actual platform is being built.
The inspiration for the logomark
Business cards for the Nautix founders
Custom icons for the visual identity
Planning view from the software
Task list from the software
Progress when completing tasks in an operation
Progressbar displaying the level of completion and planning for an operation
Risk and hazard assessment feature
Unplanned tasklist versus a planned tasklist
Sticker and water bottle mockup
T-shirt and ID card mockup
Related work
Anyday
Buy now. Pay anyday.
Client: Anyday
Partnership Lead: Patrick Rønning
Key Focus: Branding
Anyday is a transparent alternative to the traditional BNPL (buy now, pay later) solutions. Their business model is built to battle and effectively eradicate the unpleasant surprises of extra interest fees that you’ll find in small print on the existing solutions on the market. In trying to enter an industry ruled by big industry players with deep pockets, the company needed to find a way to build market share in a competitive space while challenging the fundamentals of the category.
The solution: when they go big, go super small. This meant first defining the brand position and translating it into an identity. Then, they zoomed in on the most essential moment - where the shopper has to decide how to pay, creating a B2B-first strategy to convince shops to include Anyday as a payment provider on their site.
