STX.nu
Win back a lost year
Client: 2-årig STX
Key Focus: Recruitment campaign
Timespan: Summer 2021
After the Covid-19 pandemic sent young people packing from their study abroad and gap year plans, STX, a 2-year education program, found an opportunity to recruit more students.
By offering a shorter alternative to 3-year programs, STX showed how you can finish faster and earn back a year more. In this recruitment campaign, they showed what one student would do to make the most of their year – and how you could too by applying for the 2-year program.
Related work
Proving the importance of web loading speed
Client: Google
Partnership Lead: Patrick Rønning
Key Focus: Campaign
The average loading speed for a website is 12,8 seconds, which presents a make-or-break moment for many e-commerce shops. To show businesses the importance of fast loading speed, Google put shoppers' patience to the test, asking them to add items to their basket in 60 seconds. Only they didn't know that the loading time was controlled by an outside party.
The experiment proved that happy shoppers could easily turn frustrated in just a few seconds and that mobile speed matters more than ever in an online world.