Proving the importance of web loading speed
Client: Google
Key Focus: Campaign
Timespan: '18
The average loading speed for a website is 12,8 seconds, which presents a make-or-break moment for many e-commerce shops. To show businesses the importance of fast loading speed, Google put shoppers' patience to the test, asking them to add items to their basket in 60 seconds. Only they didn't know that the loading time was controlled by an outside party.
The experiment proved that happy shoppers could easily turn frustrated in just a few seconds and that mobile speed matters more than ever in an online world.
Related work
CEC
Serious, doesn’t need to be scary
Client: CEC
Partnership Lead: Kathrine Elvira Boysen
Key Focus: Creative campaign
Let’s face it, widespread issues such as environmental degradation can seem daunting to say the least. Just hearing the words “global warming” is enough to make the strongest of us feel completely powerless and overwhelmed, so how does a government organization such as the Commission for Environmental Cooperation (CEC) go about discussing such delicate subjects?
The CEC wanted to take a new approach to creating informative and captivating campaigns, and that's where Signifly stepped in. Based on the strategic insight that consumers were looking for a more consumable form of information when it came to serious topics like environmental degradation, the CEC partnered with Signifly to create a one-of-a-kind digital campaign focused on the dangers of marine litter. Built using the art of storytelling and animation, the campaign allowed people from all walks of life to engage in the battle against marine litter through interactive experiences found on their website. Additionally, equipped with a new toolkit of digital marketing materials and outdoor adverts, the CEC was able to effectively turn views into website traffic further bolstering the campaign's ability to reach larger audiences.