Proving the importance of web loading speed
Client: Google
Key Focus: Campaign
Timespan: '18
The average loading speed for a website is 12,8 seconds, which presents a make-or-break moment for many e-commerce shops. To show businesses the importance of fast loading speed, Google put shoppers' patience to the test, asking them to add items to their basket in 60 seconds. Only they didn't know that the loading time was controlled by an outside party.
The experiment proved that happy shoppers could easily turn frustrated in just a few seconds and that mobile speed matters more than ever in an online world.
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Kriminalforsorgen
Entering a world within
Client: Kriminalforsorgen
Partnership Lead: Patrick Rønning
Key Focus: Recruitment campaign
With applications for prison officers down, Kriminalforsorgen needed a branded campaign to capture potential recruits and challenge misconceptions behind the realities of the work. Three initiatives – a gamified interactive campaign, an influencer mini-series, and an immersive VR experience – helped bring players and viewers behind prison walls. The initiatives culminated in a truck, which drove throughout Denmark, allowing Danes around the country to enter a world within Denmark's top security prisons.