Vejdirektoratet

New website paving the way

Client: Vejdirektoratet

Key Focus: Website

Timespan: '17 - '19

Together with the Danish Road Directorate (Vejdirektoratet), we worked to develop new digital touchpoints to replace legacy systems. The strategy is to involve key stakeholders early on and create extensive visual prototypes to give everyone a clear picture of where we are heading. Maintaining enthusiasm for the project was particularly important in this case, as it involved a lengthy tender, selection, and build process in a public sector enterprise.

80%

of pages was removed through IA-process

On-time

All work was completed within  the allocated time-frame and budget

1 point of entry

Connecting multiple sub-sites and interactive tools into one central point

5 years

Since we launched and the  site is still in use

Using prototypes as close to real life as possible to establish a common understanding and make the right decisions.

Creating extensive visual prototypes is a solid strategy for avoiding the ambiguity of language-heavy slide decks and instead discussing the solution itself and how it will be used. The prototypes have sparked many healthy discussions and reassured management that the project is going in the right direction and has the momentum they are looking for. This visual type of specifying future systems was adopted all the way through the call for tenders with great success

A wide variety of stakeholders made it natural to involve representatives at an early stage, learn about their challenges and desires, and secure their early commitment to the new initiative. This tactic has proved valuable in making the final product, as the insights can guide decision-making, and potential conflicts are uncovered early so they can be effectively mitigated.

Kudos to

Client Lead / Michael Valentin

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Ekstra Bladet

A bold new chapter for Denmark’s biggest news site

Client: Ekstra Bladet

Partnership Lead: Mathilde Ive

Key Focus: UX, design, and tech

Every month, nearly two million Danes hit *ekstrabladet.dk*. But news habits are shifting fast, and the country’s biggest tabloid needed a digital experience built for today’s readers—and tomorrow’s. We teamed up with Ekstra Bladet to rethink the entire flow: faster overview, sharper hierarchy, and storytelling that blends text, video, and sound without slowing readers down. The new expression keeps the bold EB attitude, supported by a bespoke typeface from Playtype and a cleaner, more scannable UI. The result is a future-ready platform built for speed, mobile, and 600+ million yearly page views. A system that scales, a structure the newsroom can grow with, and an experience that speaks to the next generation of news consumers.