Vejdirektoratet

New website paving the way

Client: Vejdirektoratet

Key Focus: Website

Timespan: '17 - '19

Together with the Danish Road Directorate (Vejdirektoratet), we worked to develop new digital touchpoints to replace legacy systems. The strategy is to involve key stakeholders early on and create extensive visual prototypes to give everyone a clear picture of where we are heading. Maintaining enthusiasm for the project was particularly important in this case, as it involved a lengthy tender, selection, and build process in a public sector enterprise.

80%

of pages was removed through IA-process

On-time

All work was completed within  the allocated time-frame and budget

1 point of entry

Connecting multiple sub-sites and interactive tools into one central point

5 years

Since we launched and the  site is still in use

Using prototypes as close to real life as possible to establish a common understanding and make the right decisions.

Creating extensive visual prototypes is a solid strategy for avoiding the ambiguity of language-heavy slide decks and instead discussing the solution itself and how it will be used. The prototypes have sparked many healthy discussions and reassured management that the project is going in the right direction and has the momentum they are looking for. This visual type of specifying future systems was adopted all the way through the call for tenders with great success

A wide variety of stakeholders made it natural to involve representatives at an early stage, learn about their challenges and desires, and secure their early commitment to the new initiative. This tactic has proved valuable in making the final product, as the insights can guide decision-making, and potential conflicts are uncovered early so they can be effectively mitigated.

Kudos to

Client Lead / Michael Valentin

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Buy now. Pay anyday.

Client: Anyday

Partnership Lead: Patrick Rønning

Key Focus: Branding

Anyday is a transparent alternative to the traditional BNPL (buy now, pay later) solutions. Their business model is built to battle and effectively eradicate the unpleasant surprises of extra interest fees that you’ll find in small print on the existing solutions on the market. In trying to enter an industry ruled by big industry players with deep pockets, the company needed to find a way to build market share in a competitive space while challenging the fundamentals of the category. The solution: when they go big, go super small. This meant first defining the brand position and translating it into an identity. Then, they zoomed in on the most essential moment - where the shopper has to decide how to pay, creating a B2B-first strategy to convince shops to include Anyday as a payment provider on their site.