OOONO
The perfect co-driver
Client: OOONO
Key Focus: Digital Products
Timespan: '21
OOONO, the creator of the OOONO CO-DRIVER, makes traveling on the road safer by connecting people, so they can share and receive traffic information that makes a difference. In positioning themselves as your perfect travel companion, they wanted to introduce OOONO as the CO-DRIVER product and app, and not just the traffic alarm device they used to be.
To fit their new identity and help improve sales outside of Amazon, OOONO needed to update their e-commerce. Using the latest tracking and segmentation tools, OOONO's new dynamic platform positions them as the perfect passenger for travel and lets customers easily shop across the entire OOONO brand and subbrands.
Kudos to
Client lead / Emil Hørlyck
Tech lead / Tore Heimann
Lead designer / Martin Balle
Lead developer / Hugo Miranda
Related work
Oway
Turning values into a digital experience and commercial excellence
Client: Oway
Partnership Lead: Sixten Fischer
Key Focus: Digital design, UX, Growth marketing
How do you win in a competitive category? You get back to your roots. Take Oway, an Italian pioneer in organic beauty since 1948, known for its thoughtfully curated in-person experience. Its digital presence, though, wasn't packing the same punch.
No one does circular agri-cosmetics and the holistic lifestyle like Oway. So sustainability, craft and luxury became the drivers of a new digital brand experience built to set them apart in a crowded market. Words and visuals are crafted to emphasise the sensory side of the brand and capture its ethical luxury, making the site not just a treat for the senses but a window into their world.
But a brand experience only works if the right people reach it. Since launch, the partnership has grown to include growth marketing across email and paid social, bringing the right audiences in and keeping them coming back. And the numbers show it: Oway is gaining ground.