Oway

How do you win in a competitive category? You get back to your roots. Take Oway, an Italian pioneer in organic beauty since 1948, known for its thoughtfully curated in-person experience. Its digital presence, though, wasn't packing the same punch. No one does circular agri-cosmetics and the holistic lifestyle like Oway. So sustainability, craft and luxury became the drivers of a new digital brand experience built to set them apart in a crowded market. Words and visuals are crafted to emphasise the sensory side of the brand and capture its ethical luxury, making the site not just a treat for the senses but a window into their world. But a brand experience only works if the right people reach it. Since launch, the partnership has grown to include growth marketing across email and paid social, bringing the right audiences in and keeping them coming back. And the numbers show it: Oway is gaining ground.