Oway
Turning values into a digital experience and commercial excellence
Client: Oway
Key Focus: Digital design, UX, Growth marketing
Timespan: May ‘24 - Today
How do you win in a competitive category? You get back to your roots. Take Oway, an Italian pioneer in organic beauty since 1948, known for its thoughtfully curated in-person experience. Its digital presence, though, wasn't packing the same punch.
No one does circular agri-cosmetics and the holistic lifestyle like Oway. So sustainability, craft and luxury became the drivers of a new digital brand experience built to set them apart in a crowded market. Words and visuals are crafted to emphasise the sensory side of the brand and capture its ethical luxury, making the site not just a treat for the senses but a window into their world.
But a brand experience only works if the right people reach it. Since launch, the partnership has grown to include growth marketing across email and paid social, bringing the right audiences in and keeping them coming back. And the numbers show it: Oway is gaining ground.
77%
YoY growth in online sales
+6%
YoY growth in average order value
+12%
Return customer rate
8.3X
Blended ROAS (Jan-Jun 2026)
Kudos to
Client Lead / Sixten Fischer
Project Manager / Mathilde Lundgreen
Lead Designer / Lukas Jurcik
Digital Brand Strategy / Gabby Olivas
Front - End Developer / Frederik Højriis
Front - End Developer / Pedro Padron
Front - End Developer / Christoffer Skytte Wielsøe
Back - End Developer / Ro Kleine Sonne
Tech & Support / Tore Heimann
Related work
DMG Ventures
Venture with a Voice
Client: DMG Ventures
Partnership Lead: Jamie Vaughan
Key Focus: Branding, Website and Visual ID
DMG Ventures, a venture capital fund with a unique offering and focus on consumer startups, wanted a refreshed digital presence that would attract bold, innovative entrepreneurs. Their challenge? An old-school look that didn't speak to the dynamism of the startups they were trying to reach or conveyed their valuable ‘media for equity’ model. With a few branding constraints in place - no changing the logo or name - the Signifly team had to get creative to give dmg ventures a “voice” that stood out in a sea of venture funds.
We took DMG's existing identity and reimagined their online presence, crafting a brand story and visual experience that felt both authentic and modern. On the website, we amplified this message by creating an intuitive and sleek UX that puts the spotlight on their portfolio, helping potential partners and founders visualise the success they could achieve with DMG.
With a touch of polish and a strategic brand voice, we turned dmg ventures into more than just another venture capital fund. Now, they’re primed to reach the next generation of founders and help them carve out their niches, ready to “venture with a voice”.