The Roost
Everything for your home
Client: The Roost
Key Focus: E-commerce
Timespan: April - July '23
The Roost is a premium platform that curates various unique and high quality interiors brands, created to make a holistic shopping experience that provides “everything for your home” in one place.
The Roost was faced with the challenge of re-establishing their technical infrastructure and enhancing their visual identity, as their existing CMS, Wordpress/WooCommerce, did not cater to their established brand efficiently.
The result was an elevated e-commerce experience through Shopify, which increased conversion rates and sales exponentially. A Visualisation tool element was also integrated into The Roost’s new website, meaning that customers could visualise the furniture within their own spaces.
+5,500
Leads generated in 4 months
+55%
increase in online store conversion rate
+22%
avg. sales increase MoM
+45%
Email Flows Open Rate
Moreover, through an enhancement of the pre-existing brand identity, The Roost now exudes playful elegance and assurance of its carefully thought-out collection. The new typography is clean and tasteful, and the introduction of orange into the green colour scheme reflects a homely, comforting tone reminiscent of Autumn.
This new brand identity is also reflected in its growth marketing initiatives via Meta and email marketing, which have had a direct impact on conversion rates.
"Signifly responded to all our needs, and we're very happy with their work. Their responsiveness, professionalism, and friendliness are second to none."
Will Plowden
CEO, The Roost
Kudos to
Client Lead / Jamie Vaughan
Client Lead / Dženita Džindo
Designer / Christopher Ashton
Designer / Sasha Ng
Growth Lead / Laura Herrera
Developer / Hugo Miranda
Related work
New Works
Flexible ecommerce platform
Client: New Works
Partnership Lead: Gijs Millenaar
Key Focus: Ecommerce
New Works, a Scandinavian design studio focused on modern craftsmanship and materials, had a desire to better connect and sell to consumers directly, also sharing their philosophy around design. To bridge the gap between brand storytelling and effective ecommerce, the new website balances a seamless buying experience with engaging stories around every product.
The solution is built on the Shopify Storefront API, allowing for greater flexibility than standard ecommerce stores, and is complemented by a content management system (CMS), enabling New Works to reveal the stories behind each product.
