The Roost
Everything for your home
Client: The Roost
Key Focus: E-commerce
Timespan: April - July '23
The Roost is a premium platform that curates various unique and high quality interiors brands, created to make a holistic shopping experience that provides “everything for your home” in one place.
The Roost was faced with the challenge of re-establishing their technical infrastructure and enhancing their visual identity, as their existing CMS, Wordpress/WooCommerce, did not cater to their established brand efficiently.
The result was an elevated e-commerce experience through Shopify, which increased conversion rates and sales exponentially. A Visualisation tool element was also integrated into The Roost’s new website, meaning that customers could visualise the furniture within their own spaces.
+5,500
Leads generated in 4 months
+55%
increase in online store conversion rate
+22%
avg. sales increase MoM
+45%
Email Flows Open Rate
Moreover, through an enhancement of the pre-existing brand identity, The Roost now exudes playful elegance and assurance of its carefully thought-out collection. The new typography is clean and tasteful, and the introduction of orange into the green colour scheme reflects a homely, comforting tone reminiscent of Autumn.
This new brand identity is also reflected in its growth marketing initiatives via Meta and email marketing, which have had a direct impact on conversion rates.
"Signifly responded to all our needs, and we're very happy with their work. Their responsiveness, professionalism, and friendliness are second to none."
Will Plowden
CEO, The Roost
Kudos to
Client Lead / Jamie Vaughan
Client Lead / Dženita Džindo
Designer / Christopher Ashton
Designer / Sasha Ng
Growth Lead / Laura Herrera
Developer / Hugo Miranda
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Oway
Turning values into a digital experience and commercial excellence
Client: Oway
Partnership Lead: Sixten Fischer
Key Focus: Digital design, UX, Growth marketing
How do you win in a competitive category? You get back to your roots. Take Oway, an Italian pioneer in organic beauty since 1948, known for its thoughtfully curated in-person experience. Its digital presence, though, wasn't packing the same punch.
No one does circular agri-cosmetics and the holistic lifestyle like Oway. So sustainability, craft and luxury became the drivers of a new digital brand experience built to set them apart in a crowded market. Words and visuals are crafted to emphasise the sensory side of the brand and capture its ethical luxury, making the site not just a treat for the senses but a window into their world.
But a brand experience only works if the right people reach it. Since launch, the partnership has grown to include growth marketing across email and paid social, bringing the right audiences in and keeping them coming back. And the numbers show it: Oway is gaining ground.
