TRISTAN
Clothing that lasts
Client: TRISTAN
Key Focus: Rebuild the UX and UI
Timespan: Sept '20 - May '21
TRISTAN, one of Canada’s well-recognized clothing brands, observed the need to enhance its ecomm platform to no longer lean on its traditional brick-and-mortar retail sales as its primary source of revenue.
The objective was to migrate their current platform from an in-house custom solution to Shopify, increasing sales while offering their team a more easily manageable and reliable solution. The migration provided the opportunity to renew its UX/UI and optimize purchase flows to meet the needs of a modern audience while maintaining its current loyal customer base. TRISTAN leaned into the fast MVP approach to ensure immediate results and a scalable foundation.
Kudos to
Project manager / Felix Lamarre
Strategy Lead / Nicklas Rønning
Lead Design / Alexandre Lee
Development / Pedro Padron
Related work
New Works
Flexible ecommerce platform
Client: New Works
Partnership Lead: Gijs Millenaar
Key Focus: Ecommerce
New Works, a Scandinavian design studio focused on modern craftsmanship and materials, had a desire to better connect and sell to consumers directly, also sharing their philosophy around design. To bridge the gap between brand storytelling and effective ecommerce, the new website balances a seamless buying experience with engaging stories around every product.
The solution is built on the Shopify Storefront API, allowing for greater flexibility than standard ecommerce stores, and is complemented by a content management system (CMS), enabling New Works to reveal the stories behind each product.