Viking
Making a Danish design classic relevant again
Client: Viking
Key Focus: Branding
Timespan: Jan '18 - Jan '19
Danish pencilmaker Viking wanted to refresh their visual identity and strengthen their brand position. Through experimentation and collaboration, the brand went back to their roots – paying homage to the company’s commitment to tradition, design, function, and quality.
The result was a bold and colorful update of the Viking metaphor, which has since been implemented across products, packaging, communication, and stores.
Related work
Certainly.
Chatbot. Changed.
Client: Certainly
Partnership Lead: Alexander Spliid
Key Focus: Naming and Branding
Certainly is a leading conversational commerce platform, helping companies build digital shopping assistants. Previously called BotXO, their old name needed a refresh to avoid being mistaken with yet another chatbot. The team landed on Certainly, a positive and warm response to life’s queries, and the new name was accompanied by a vibrant, modern look and logo – proving that even complex technology can look appealing to users.