Viking
Making a Danish design classic relevant again
Client: Viking
Key Focus: Branding
Timespan: Jan '18 - Jan '19
Danish pencilmaker Viking wanted to refresh their visual identity and strengthen their brand position. Through experimentation and collaboration, the brand went back to their roots – paying homage to the company’s commitment to tradition, design, function, and quality.
The result was a bold and colorful update of the Viking metaphor, which has since been implemented across products, packaging, communication, and stores.
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Digitalt ansvar
Take responsibility, take action
Client: Digitalt ansvar
Partnership Lead: Sara Pallesen
Key Focus: E-Commerce
'The feed' has become a powerful force in todays world. The bottomless scroll of content, shaping our thoughts, habits, and how we see the world - and with that power comes responsibility.
Enter Digitalt Ansvar (Digital Responsibility), a Danish organization dedicated to exploring the consequences of living in a digital society.
They dig deep into research and boldly call out digital giants like TikTok and Google when needed.
To fuel such an important mission, the right communication tools are essential. With a strengthened position and an improved user experience, Digitalt Ansvar is now better equipped to engage and inspire teenagers, parents, politicians, organizations - and perhaps most critically, Big Tech.