Llarsen branding
Turning a 100-year-old watchmaker into an international lifestyle brand
Client: Llarsen Watches
Key Focus: Growth in Asian markets
Timespan: 2018
Established in 1919, LLarsen Watches is one of Denmark’s oldest watchmakers. We brought them into the 21st century but stayed true to their heritage by visualizing and showcasing the Danish mindset and lifestyle. With a new visual identity, engaging online shopping platform and adverts for TV, social media and more, we used a new vision and contemporary approach to take a century-old fairy tale and turn it into a modern, desirable lifestyle that unifies the product and its history. The brand paved the way for entry into the Asian market, telling a compelling story with a strong base.
Effective process
Update of visual identity and digital strategy in 1 month.
Uniform ID
From 5 logovariations to 1 unified look
Total revamp
Visual ID, web and brandfilm production
Worldwide platform
Established a worldwide digital platform
Since 1919, Llarsen has created quality watches with a minimalistic expression. We wanted to celebrate all the daily moments that they have been a part of in this period.
Shopping bag with the new Llarsen logo
Packaging concept with a twist of natural cork
Simplification of the old lion
One of the old logo variations and its update
The old logo vs the new logo
Related work
Anyday
Buy now. Pay anyday.
Client: Anyday
Partnership Lead: Patrick Rønning
Key Focus: Branding
Anyday is a transparent alternative to the traditional BNPL (buy now, pay later) solutions. Their business model is built to battle and effectively eradicate the unpleasant surprises of extra interest fees that you’ll find in small print on the existing solutions on the market. In trying to enter an industry ruled by big industry players with deep pockets, the company needed to find a way to build market share in a competitive space while challenging the fundamentals of the category.
The solution: when they go big, go super small. This meant first defining the brand position and translating it into an identity. Then, they zoomed in on the most essential moment - where the shopper has to decide how to pay, creating a B2B-first strategy to convince shops to include Anyday as a payment provider on their site.
