Llarsen branding
Turning a 100-year-old watchmaker into an international lifestyle brand
Client: Llarsen Watches
Key Focus: Growth in Asian markets
Timespan: 2018
Established in 1919, LLarsen Watches is one of Denmark’s oldest watchmakers. We brought them into the 21st century but stayed true to their heritage by visualizing and showcasing the Danish mindset and lifestyle. With a new visual identity, engaging online shopping platform and adverts for TV, social media and more, we used a new vision and contemporary approach to take a century-old fairy tale and turn it into a modern, desirable lifestyle that unifies the product and its history. The brand paved the way for entry into the Asian market, telling a compelling story with a strong base.
Effective process
Update of visual identity and digital strategy in 1 month.
Uniform ID
From 5 logovariations to 1 unified look
Total revamp
Visual ID, web and brandfilm production
Worldwide platform
Established a worldwide digital platform
Since 1919, Llarsen has created quality watches with a minimalistic expression. We wanted to celebrate all the daily moments that they have been a part of in this period.
Shopping bag with the new Llarsen logo
Packaging concept with a twist of natural cork
Simplification of the old lion
One of the old logo variations and its update
The old logo vs the new logo
Related work
Bloddonorerne
Recruiting blood donors online
Client: BlodDonorer Danmark
Partnership Lead: Sara Friis Bache
Key Focus: Digital prototype
BlodDonors Denmark had the ambition to take a more digital approach to recruit new donors and help existing ones keep track of their appointments. This meant redesigning their user sign-up flow and creating videos to explain the benefits of a digital-first approach to donation.
The new app created a comprehensive overview for both donors and nurses. Not only could it keep track of previous appointments, book new ones, and find hospitals – but it could also send out emergency notifications when certain blood types were needed, creating a more effective system for vital blood donation.
