Original Talks
Stand out, speak up
Client: Original Talks and Opus Group ApS
Key Focus: Brand, App and e-com
Timespan: Oct '23 – present
Feeling bored? Just tap a few times on your phone, and entertainment will come, endless entertainment. But nothing compares to the energy of a live talk, in the flesh.
Still, even the most captivating experiences need to stand out in today’s crowded market. And that’s what Tikko needed help doing. Over the past eight years, the Danish company has grown to host 700+ talks annually, yet its previous name, brand and website didn’t reflect its unique position as a curator of live experiences.
Things kicked off with a renaming process, landing on “Original Talks”—a name that encapsulates its mission to connect audiences with inspiring speakers. From there, a vibrant brand identity and website were developed to elevate the platform and its speakers.
Now, Original Talks is ready to compete with entertainment giants like Netflix and Disney, bringing people together for engaging and enlightening talks. With this rebrand, they’re poised for continued growth across seven new markets.
7 market launches
At the same time
26.000 tickets
Sold in the first month
Old identity
New identity
Kudos to
Client Lead / Mathilde Ive
Project Manager / Oliver Alminde
Designer / Alexander Spliid
Designer / Martin Balle
Front - End developer / Frederik Højriis
Strategist / Gabby Olivas
In close collaboration with the Original Talks Team<3
Related work
Nutramino
Fuel meets focus
Client: Nutramino
Partnership Lead: Mathilde Ive
Key Focus: Content, brand update, 3D video content
Nutramino has been a pioneer in Nordic sports nutrition since 2002. But as the category evolved, the brand needed a sharper positioning to regain momentum and connect more clearly with today’s consumers. A new creative platform helped translate a newly defined strategy into marketing that could resonate across the Nordic markets.
The biggest opportunity isn’t the ultra-marathoners or the bodybuilders. It’s the in-betweeners: the run club regulars, the padel enthusiasts, the “athlete in your office”. Nutramino now sits right in that sweet spot, brought to life through the campaign platform *Power Your Now*. Energetic language and relatable visuals make it feel athletic yet accessible - aspirational without being intimidating.
From refined brand guidelines and product presentation principles to a full-scale campaign rollout, the new positioning was activated across every touchpoint. A dynamic photoshoot, bold outdoor assets, and a sensorial 3D product film work together to give Nutramino a more contemporary presence — built to resonate with a new generation of everyday athletes.