Petainer

How do you transform a brand’s visual identity without losing the elements at the core of consumer recognition? As a premium supplier of various PET packaging solutions for leading brands such as Coca-Cola, Carlsberg and Super Bock, Petainer had already earned brand equity and gained recognition due to their well-established reputation and dedication to sustainable plastic development. However, their visual identity felt flat rather than bubbled, so Petainer needed a refresh that instead embodied their feel, reflecting consistency, coherence and intention. Today, Petainer’s logo, colour scheme, product illustrations and company brochure have more of a pop to them. They’ve been modernised to reflect a uniform feel, whilst still maintaining aspects of their original brand identity. We'll drink to that!