Diva
For all your periods.
Client: Diva International Inc.
Key Focus: Rebrand and ecomm build
Timespan: Dec '21 - Jan '23
Diva is a legacy brand best known for paving the way within the modern cycle care industry through the global adoption of their product, the DivaCup. As new competitors emerge within the category, the timing for a brand and platform refresh was critical to Diva reclaiming its stance as the leader.
The updated brand identity highlights the voices of their community and focuses on Diva's values, claiming their stance as the conscious cycle care partner. The visual identity is clean and more gender-neutral, with colours associated with lightheartedness and optimism. Diva consolidated their various sites into one centralized ecomm platform to ensure a positive experience throughout their offerings.
Diva acknowledges the challenges that come with modern cycle care and embraces transparency to provide our community with knowledge and confidence to live worry-free.
Kudos to
Project Manager / Aurelie Saïz
Strategy / Kathrine Elvira Boysen
Strategy / Sofia Gruchalla-Wesierski
Strategy Lead / Nicolas Abou
Lead Design / Alexandre Lee
Design / Sasha Ng
Development / Anna Chowattanakul
Development / Pedro Padron
Related work
Telgea
Global mobile plans, made easy
Client: Telgea
Partnership Lead: Michael Valentin
Key Focus: Brand identity, Product Design
Telgea is a forward-thinking startup with a bold mission: to simplify and streamline telecommunications for businesses. They understand the complexities companies face when juggling multiple carriers, diverse plans across different countries, and managing telecom services for hundreds or thousands of employees. Telgea eliminates this chaos by offering an all-in-one solution. With their platform, businesses can easily acquire local numbers and enjoy a unified plan that meets all their needs.
When developing the Telgea brand, the goal was to craft something that embodies digital innovation and simplicity. The name “Telgea” merges the concepts of “Pangea” and “Telco,” symbolizing a unified telecommunications experience across the globe. This vision inspired a minimalist logo mark, representing the coming together of all continents into a single, connected sphere.