Waitly
Good things come to those who wait
Client: Waitly
Key Focus: Brand, E-commerce
Timespan: Sep '23 - present
Waitly is a pioneering SaaS company specializing in digital waiting lists, initially focused on the housing sector in Denmark and expanding into Germany. Recognizing the importance of adapting to diverse markets, Waitly began a journey to redefine its brand identity, aiming to appeal to its youthful audience while improving the digital user experience.
The outcome is a vibrant and playful brand identity. Waitly’s dedication to transparency lies at the core of its identity, exemplified by its new visual symbol: the “worm.” This straightforward yet meaningful graphic portrays a line of waiting with a dot representing an individual, capturing the essence of the company’s mission.
Kudos to
Project Manager / Jana Erichsen Opsahl
Project Manager / Sara Pallesen
Designer / Lukas Jurcik
Copywriter and Strategist / Gabby Olivas
Copywriter and Strategist / Sara Pallesen
Creative editor / Nikolaj Trane
Photographer and film editor / Lukas Gottlieb
Creative Producer / Nana Skak
Front-end developer / Junhwan Im
Tech Support / Christoffer Skytte Wielsøe
Growth Support / Laura Herrera
Related work
Diva
For all your periods.
Client: Diva International Inc.
Partnership Lead: Aurélie Saïz
Key Focus: Rebrand and ecomm build
Diva is a legacy brand best known for paving the way within the modern cycle care industry through the global adoption of their product, the DivaCup. As new competitors emerge within the category, the timing for a brand and platform refresh was critical to Diva reclaiming its stance as the leader.
The updated brand identity highlights the voices of their community and focuses on Diva's values, claiming their stance as the conscious cycle care partner. The visual identity is clean and more gender-neutral, with colours associated with lightheartedness and optimism. Diva consolidated their various sites into one centralized ecomm platform to ensure a positive experience throughout their offerings.